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The pet magazine market is an ideal place for newer writers to "break in". However, it is constantly flooded with inappropriate submissions. To break in, one must understand what these magazines want, and what they won't accept. ("Writing for Pet Magazines," sold to Byline.)The Informative Hook. This usually presents two or three lines of useful information (e.g., facts, statistics), followed by an explanation of how this applies to the target audience. For example:
Thanks to a translation glitch, Microsoft was forced to pull its entire Chinese edition of Windows 95 from the marketplace. Microsoft recovered -- but that's the sort of mistake few small businesses can afford! ("How to Localize Your Website," sold to Entrepreneur's Home Office -- see Sample.)The Question. Often, this is a problem/solution or informative hook posed as a question, such as:
Did you know...?The personal experience/anecdote. Many writers like to take a personal approach, as it immediately establishes the credential of "experience." Be sure, however, that your market uses more personal articles, or first-person accounts, before attempting a hook like this:
What would you do if...?
Have you ever wondered...?
Forget-me-nots. I love their wistful name. I love their tiny blue flowers. And yes, I love that growing them is as simple as pie. ("Forget-me-nots: Simply Unforgettable Spring Flowers," by Mary R., sold to Fine Gardening.)The attention-grabber. The goal of this type of hook is to make the reader sit up and take notice -- hopefully long enough to read the rest of the story. This might be a good "hook" for a query about parachuting in Yosemite:
As I fell from the top of Yosemite's El Capitan, I wondered if my life would truly flash before my eyes -- or if I would stop screaming long enough to notice.